Enlightenment Interactive has worked on international training video and multimedia production projects for multinational and overseas clients in Angola, Belgium, Holland, France, Italy, Germany, Greece, Sweden, Poland, Romania, Spain, China, Lithuania, Finland, Kuwait, Dubai, Abu Dhabi, Saudi Arabia, Libya, Egypt ...
Usually this has involved an international video shoot, either taking our own crew or hiring local cameramen and other professional talent. We have directors who can direct in English, French and Arabic.
So what does a production like this involve?
Organising an overseas video shoot for a multinational client is far less complicated than it used to be. 20 years ago you had to have an ATA carnet just to take a video camera on the ferry out of Harwich, even if you didn't disembark in Holland.
Video cameras and other equipment are far lighter and more compact than they used to be, so they can often travel as hand baggage to a shoot overseas.
Even so, it can be complicated, not least because there is no universal system for bringing expensive video, film or audio kit in and out of a country, so called "temporary importation". Europe is fairly relaxed and many other countries will accept an ATA carnet, a "passport" for commercial goods used for exhibitions, video shoots and the like. Other countries demand a bond, perhaps twice the import duty that would be paid, which is refunded when you leave. Other countries seem to have no formal system.
Many countries require a visa, so time has to be allowed in the schedule to arrange this.
On a trip to Libya to produce a safety training video for an oil company we used a Moroccan tv cameraman, who needed no visa but who was questioned at length: was he a journalist? who was he working for? Also we had to have permits for working in the desert, permits to have the video camera, permits to shoot with the camera ...
We find it important to have someone in the video production crew who speaks the local language, so they can direct people who don't speak English, and we don't waste time having a third party translate what we want them to do.
Our director can work in French as well as English; we also have an Arabic director, based in Alexandria, Egypt. We can direct drama using local actors in those languages, as well as documentary training videos. In many countries we can find local television and video crew who work to high professional standards. Sometimes we have to bring them in from a neighbouring country if the country we are shooting in does not have a well developed tv broadcasting service.
Otherwise we have UK camera operators, sound
and other professionals who are happy to travel and are experienced in
Technically, television has developed in different ways in different parts of the world. The USA, Canada, Japan, Mexico, Taiwan, Korea and others use the NTSC technical standard. The UK, China, Germany, Australia, Brazil, India and others use PAL. France, Saudi Arabia and Russia use SECAM. These standards determine the way the tv picture is put together, the number of lines, the colour and so on.
Normally we will shoot and edit video overseas in PAL, either SD (Standard) or HD (High Definition). We will then convert the finished result to the local standard.
This is important if the finished training video will be on DVD and played through a tv set. It is not important if it is to be played on a computer either as a DVD or a multimedia CD-ROM or streamed over the web as e-learning.
You can find further information about tv standards on our exporters website.
How do we get around this?
One solution is to restrict the training video production to documentary plus voiceover. There are plenty of experienced voiceover artists from many different countries in the UK, so this is not a problem. We can also commission voiceovers from the relevant country.
Another solution for multi-language video productions is to shoot the presenter links in a studio in the UK against a green screen, using actors who are mother tongue speakers of the required languages. We then paste the presenters against a graphic or video background to create the various versions of the training video.
Typically an international corporate video production project involving an overseas video shoot might run as follows:
Following the incident at the Almenas gas plant in Algeria, we need to say:
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RedRock Technology LLC
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if you need a training video producer for:
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